Beat the banks: about the campaign

Published by Mark King on 18 December 2013.
Last updated on 19 December 2013

Walk into any high street bank and ask to see its savings rates and you'll be in for a shock. In today's low interest-rate environment, banks and building societies are paying peanuts to those who deposit cash.

The best easy-access account currently pays just 1.71% gross a year compared to inflation at 2.2% - and that's before taxpayers see a further slice taken by the taxman.

But those getting a rate of 1.71% are the lucky ones. There are some accounts paying hardly any interest at all, including many offered by well-known high street providers. At the time of writing, for example, Halifax's Liquid Gold account and HSBC's Flexible Saver both pay just 0.05% gross (which translates to 0.04% after basic- rate tax or a paltry 0.03% after higher-rate tax).

It means the vast majority of savers are failing to keep pace with inflation and seeing their cash decimated by the rising cost of living.

A sound financial future

But all is not lost. Even in this period of low interest rates, there is a huge discrepancy between the best and worst savings rate on the market - someone with £50,000 could lose out on as much as £800 if they pick the worst instead of the best account, according to

Moreover, for those who can afford to take on more risk with their money, there are far better options out there. This is why we are launching the Moneywise Beat The Banks campaign.

We want to inform readers who are losing out to inferior savings rates about the alternatives, with the ultimate aim of helping Britain's families plan for a sound financial future.

Beat The Banks has three aims:

  • To encourage readers with cash deposited in poor-paying savings accounts to switch to better-paying rivals
  • To educate readers about alternatives such as peer-to-peer lending and property
  • To inform readers with a longer timeframe for investing about the benefits of stockmarket investments

A better return on your money

You'll find any article that forms part of our campaign at our dedicated section on the website,, so keep checking back throughout 2014.

We've structured the campaign so there is a way for every type of person to get a better return on their money. For those who cannot afford to take any additional risk with their cash, we'll help them switch to a better-paying high street bank or building society.

For those who don't mind taking on a little more risk, we'll help investigate more adventurous income products such as those offered by peer-to-peer lenders and, in future issues, property.

For those with a longer timeframe who do not mind taking on additional risk, we'll present all you need to know about investing in the stockmarket.

With the latter in mind, it's worth noting the Moneywise message: we believe everyone should cut their costs and save money in order to invest it. By investing for the long term, families stand a greater chance of generating a decent return and being able to fulfil their financial goals.

The numbers speak for themselves: according to Fidelity Investments, if savers had invested £1,000 in the stockmarket's leading basket of shares - the FTSE All Share - during the 10 years to 1 November 2013, they'd be left with £2,356.73. This compares to £1,109.88 if they'd deposited their £1,000 in the average high street cash savings account.

But people who invest in the stockmarket must usually do so for the medium-to-long-term, with independent financial advisers generally recommending a period of at least 10 years. This is in order to minimise risk. To further help reduce risk, a sensible investor will usually construct a diversified portfolio that is spread among a number of different types of investment.

Don't settle for less – Beat The Banks by switching, saving and investing at Tell us when you've beaten the banks on Twitter by tweeting us at @Moneywiseonline, including the hashtag #beatthebanks.



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