Tesco slashes prices on hundreds of items to match Aldi

6 March 2020

Supermarket giant Tesco launches "Aldi Price Match" on hundreds of products in-store and online


Tesco has launched a new guarantee to match Aldi prices on hundreds of branded and own-branded products which are “important to customers.”

Shoppers will be able to choose from a variety of items including cupboard staples, fruit and vegetables as well as meats.

Tesco will check the prices of products at Aldi stores twice a week and products included may change over time. The price match will be applied to both Tesco branded and other branded goods.

The table below shows examples of the products available:

Products Price
Granulated sugar (1kg) £0.65
Tesco Greek Style Yoghurt (500g) £0.69
Smooth orange Juice (1l) £0.69
Red grapes (400g) £0.85
Warburtons Medium Sliced White Bread (800g) £1.05
Strawberries (227 g) £1.11
Tesco 15 eggs £1.18
Beef Mince (500g) £1.55

In-store, products included in the campaign will have an "Aldi Price Match" red bubble sticker with a white tick on the shelves.


Items online will also be clearly labelled if they are included in the price match initiative.

Customers will still be able to earn Clubcard points for items included in the price match.

The Aldi price match excludes ROI and NI. It is also unavailable in Tesco Express stores.

Alessandra Bellini, Tesco chief customer officer, said: “Our customers tell us they want the most competitive prices on the things they buy regularly.

“This campaign will help time-poor and budget savvy customers get Tesco products at Aldi prices on products that matter to them.”




Tesco's Aldi price match means the price of Tesco Willow Farms Chicken Thighs has gone up from £1.65/kg to £1.80/kg !!!


But will they match the quality?

This will not work!

This is just a headlines making exercise.
They both Tesco & Asda should have return "price match+10%" back if they really want customers back.

Promotions at Tesco’s

Why is NI and RoI excluded from your promotions?
This is discrimination.

Tesco price match

Too little, too late. Tesco has had plenty of opportunity to do this over the years, but chose to rest on its laurels. Must be getting hot under the collar...

Tesco v Aldi

If it doesn't have a red sticker, guess what? It's cheaper at Aldi !!

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