Best and worst travel price comparison sites revealed

2 December 2019

GoCompare, CheapFlights and TravelSupermarket have all scored poorly in a new survey from Which?


GoCompare has been ranked the worst travel comparison site, with customers complaining its poor functionality and high prices, according to a new survey from consumer group Which?..

More than 2,200 holidaymakers were asked to rate their experiences using holiday comparison sites over the last two years.

They were polled on a range of categories, including user-friendliness, price and market coverage.

Bottom of the survey with a customer score of only 45% was GoCompare, which uses third parties for its flight and hotel searches.

Users criticised it for its functionality, high prices, poor market coverage and for not showing prices for all major booking sites.

Cheapflights also scored poorly, coming in second to bottom with a customer score of 45%. Travelsupermarket did slightly better with a customer score of 49%.

In first place was Skyscanner, with a score of 69%. It was also the only site to score four stars for value for money.

Tripadvisor came second overall, receiving three stars across all categories. Customers said they liked being able to compare hotel prices and reading reviews side by side.

Best and worst travel price comparison sites

  Market coverage Functionality of website Relevance of search terms Prices
Skyscanner **** **** **** ****
TripAdvisor *** *** *** ***
Trivago *** *** *** ***
Google Flights ** *** *** ***
Kayak ** ** ** **
Momondo ** ** ** ***
TravelSupermarket ** ** ** **
CheapFlights ** * ** **
GoCompare ** ** ** **

Source: Which? 2019

In a separate investigation, Which? Travel compared the seven most used flight comparison sites.

Skyscanner had the cheapest price six out of 10 times.

For a last-minute return flight to Krakow, Skyscanner was at least £60 cheaper than any of the competitors.

Kayak sourced the cheapest hotel deal in six out of 10 hotel searches, although the savings were relatively small in most cases.

A GoCompare spokesperson says: “We are disappointed by the results of Which?’s research and will be looking over the results to understand where we can improve these services to give people the best experience possible when using GoCompare.

“As pointed out by Which?, while we specialise in areas such as car and home insurance, we use third party providers for other services which appeal to our customers.

“While Skyscanner, who provide our flights comparison come top in Which?’s research, we take our responsibilities as an introducer to third-party providers very seriously and will make sure the functionality on our site reflects this.”

Rory Boland, Which? Travel editor, says: “Holidaymakers are known to spend hours and sometimes days looking for the best hotel rates and the best airfares, so for many of us, travel comparison sites are the first port of call.

“There are really only one or two sites you should consider using though if you want to save yourself both money and time.”

CheapFlights and and TravelSupermarket have been contacted for a statement.


Travel advisor companies

Why wasn't Expedia included?
I used them once. Just before I was due to fly I noticed that although their quote appeared to be good it included no provision for travel from the destination airport to the hotel, nor from the hotel back to the airport. When I queried it I was told that they could not arrange that and to get a taxi when I arrived at the airport.
I contacted Skyscanner and they sorted it in about 5 minutes.

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