Being good with cash could help you with online dating

3 August 2018
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Being a financially-savvy singleton can you make more attractive to the opposite sex, according to new research.

Credit score provider Noddle’s poll of almost 1,300 singletons found that one in five (18%) single adults in the UK consider a good awareness of personal finances as among the most attractive qualities in a potential partner.

Being good with money is more attractive to singletons than being fit and sporty or driving a nice car. 

Almost a quarter (24%) of female singletons rate financial awareness as important – it is the third most attractive characteristic after personality and cleverness, and rates more highly than good job prospects and good looks.

In contrast, financial awareness is important to one in 10 (11%) men and came only seventh in their list of most wanted attributes, also behind personality and looks – but it’s more important than owning a home, which was rated by 5% of the single men polled.

Jacqueline Dewey, managing director at Noddle comments: “As we become more financially aware and savvy in terms of what’s coming in and out of our bank accounts, it makes sense that we would look for these characteristics in a partner. Money can be a source of stress and disagreements in relationships, so it’s a good idea to find someone with a similar outlook.” 

Boasting about money is the biggest turn-off for singletons looking for love via online dating, with almost a quarter (23%) put off by it. Group photos is a close second (19%), as it makes it hard to what the person looks like, while using clichés in biographies and showing off material possessions came joint third (18%).

The top 10 most attractive characteristics in a partner

Attractive characteristicTotalMaleFemale
Good personality83%81%85%
Good looks35%50%22%
Is clever34%37%30%
Speaks well/eloquent22%22%21%
Good financial awareness18%11%24%
Good career/job prospects15%6%23%
Comes from a 'good' family14%14%14%
Is fit/sporty10%13%7%
Well-off financially8%7%10%
Owns their own home8%5%10%
Drives a nice car2%2%2%

The biggest turn-offs when it comes to online dating

Biggest turn-offsTotal
Boasts about money/lifestyle in their bio23%
Group photos making it hard to see what the person looks like19%
Description or bio that's corny or full of clichés18%
Photos 'showing off' material possessions18%
Photos 'showing off' expensive cars or motorbikes16%
Photos indicating lavish lifestyle14%
Makes jokes that aren't funny in their bio12%
Selfies with wild animals10%

Source: Noddle, July 2018

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