Starbucks customers will be charged an additional 5p for having their drink in a disposable paper cup from this week.
The fee has been introduced across all of the coffee chain’s 950 stores in Britain in the hope of encouraging customers to reduce waste by using fewer disposable takeaway cups.
The 5p charge will be donated to Hubbub, an environmental charity aiming to reduce plastic pollution across the UK.
The change has been made following a successful three-month trial in 35 London Starbucks stores, which resulted in a 126% increase in the use of reusable cups.
Any customer who takes a reusable cup to Starbucks to have their drink in will avoid the 5p charge and will also be rewarded with a 25p discount on their beverage.
Customers drinking in-store will continue to receive drinks served in ceramic cups.
Starbucks has also partnered with Closed Loop Partners to take part in the NextGen Cup Consortium and Challenge – an initiative which challenges members to develop and commercialise a global recyclable and/or compostable cup to eliminate environmental issues with disposable cups.