From midday today, shoppers can get access to discounts on a range of Amazon devices for 36 hours as part of the online retailer’s ‘Prime Day’.
The deals, however, will only be available to Amazon Prime customers. The subscription package costs £7.99 a month. But customers can try it out for free on a 30-day trial and cancel at any time.
Top deals include the Echo Show for £99.99 (a saving of £100), the first smart speaker from Amazon with a screen, enabling Alexa to show you things including videos, music lyrics, security cameras, photos, weather forecasts and shopping lists.
The new Fire TV with 4K Ultra HD, which gives you access to BBC iplayer, ITV, Amazon Video, Netflix and more, will be available for £39.99, a saving of £30, while Amazon’s best-selling e-reader, Kindle Paperwhite will cost just £74.99, saving £35.
Amazon’s popular child-friendly tablet, the Fire 8 Kids Edition, will be reduced by £40 to £89.99.
Discounts will also be offered on content for new device customers. This includes a three-month subscription to TIDAL, the curated music video streaming service, on Fire devices.
In addition to tablets, speakers and e-readers, Amazon is also offering discounts on home security devices including the Blink XT Home Security Camera System (1 camera kits) for £89, a reduction of £60.99 and the Ring Video Doorbell 2 and Ring Chime bundle for £149, saving security conscious homeowners £58.
However, consumer group Which? has criticized Amazon, claiming that its Prime Day deals could be found at a lower price at other times of the year.
It advises consumers not to fall for the hype and feel pressurised to buy and to monitor prices of products they are interested in through comparison site UK.camelcamelcamel.com.
Adam French, Which? Consumer rights editor, says: “Although these time-limited sales events can offer great discounts, not all offers will be as good as they seem."