Vodafone rated the worst mobile phone provider by Which?

24 April 2018
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Vodafone has been rated the worst mobile phone provider for the seventh year in a row. 

An annual customer satisfaction survey by consumer group Which? shows customer dissatisfaction with Vodafone.

The survey of 3,683 people reveals Vodafone, EE, O2 and Three are branded either average or disappointing by customers. 

Meanwhile, smaller providers have impressed with their service and value for money. 

Just one in six Vodafone users says they would recommend the provider to friends or family. It has scored the worst overall customer satisfaction score in the survey and the worst for customer service. One in seven users reports they have been hit with an unexpectedly expensive or incorrect bill from the company. 

Second from bottom is EE, which was marked down for its poor value of money. Almost one in five EE customers says their monthly bill is too expensive. 

O2 customers complain about unwanted and annoying marketing communications, putting it third worst on the list. Other users say the incentives and rewards, such as O2 priority tickets, outweigh the bad points. 

Three ranks highest among the major providers, with 71% of customers say it offers good or excellent value for money. But almost a third of users say they have experienced a poor signal. 

At the other end of the spectrum is Utility Warehouse, which has taken the top spot in the Which? Survey for the first time. Some nine out of 10 of its customers say they would recommend the provider and eight out of 10 say it offers good or excellent value for money. 

Alex Neill, managing director of home products and services at Which?, says: “The biggest providers are lagging their smaller rivals, which are doing a better job of giving customers what they want in terms of service and value for money. Customers who are fed up should look to switch provider as soon as they can.” 

 

Comments

In reply to by anonymous_stub (not verified)

Can anyone tell me who Utility Table is and how I can find them, as Monywise says that they have taken the top spot in a Which? survey of telecom providers?

In reply to by anonymous_stub (not verified)

You say "At the other end of the spectrum is Utility Table, which has taken the top spot in the Which? Survey for the first time." That's a typo; you mean Utility Warehouse.

In reply to by Peter (not verified)

Apologies for the mistake... not quite sure how Utility Warehouse got turned into Utility Table! Thanks for flagging it up.

In reply to by Tony (not verified)

Hi Tony

Thanks for pointing out the mistake! We have updated the story...

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