Funny Money: Those earning £120k plus are the biggest fans of money-off deals

29 March 2018
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They say if you look after the pennies the pounds will look after themselves. Perhaps that’s why those earning more than £120,000 a year are most likely to use money-saving vouchers.

Higher earners are the most likely to seek out offers when they make purchases, with 96% surveyed saying they look for deals, according to research by VoucherCodes.

Those earning £120,000-plus a year typically save £408 on their purchases through vouchers and deals, compared to £144 saved by those who earn £20,000 or less.

The average shopper saves £180 a year, using discount codes to get money off groceries, meals out and trips to the cinema.

Just 75% of those who earn less than £10,000 a year use vouchers, compared to 96% of those earnings £100,000 or more.

But higher earners like to keep their money-saving prowess to themselves, with just 13% saying they would tell friends and family if they bagged a bargain.

Women are more likely to hunt for a deal, with 90% regularly using vouchers compared to 82% of men, and those aged 35 to 54 are some of the best bargain hunters. Bristol is the bargain capital of the UK, with 93% of shoppers regularly using vouchers. but Londoners save the most money – at an average of £216 a year. 

Anita Naik, lifestyle editor at VoucherCodes, says: “It’s great to see that people across the UK, irrelevant of their age, location and income, are taking advantage of getting the best deals, whether it’s online, in store or on the go, using their mobile phone.”

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