A formal investigation into Amazon Prime’s one-day delivery claims has been launched by the Advertising Standards Authority (ASA).
The advertising watchdog has received around 200 complaints from consumers about Amazon Prime’s one-day delivery claims, prompting it to start a formal investigation into the firm.
Complainants say that the company is misleading customers as items are not delivered within the one-day timeframe.
Amazon Prime is a monthly subscription service which offers unlimited one-day deliveries to customers, as well as inclusive music, film, and television streaming. It currently costs £7.99 month or £79 a year.
A statement released by the ASA says: “The ASA has now launched a formal investigation into complaints about Amazon Prime’s “one-day delivery” claim.
“The general nature of complaints is that the claim is misleading because, in the complainant’s experience, deliveries have taken longer than one day.”
In response to the investigation, Amazon issued the following statement: “We clearly communicate the benefits millions of UK Prime members enjoy for £79 annually including unlimited one-day delivery on millions of eligible items fulfilled by Amazon, thousands of Prime Video films and shows, millions of tracks through Prime Music and other benefits.
“We invest in our fulfilment operations and work with our delivery partners to deliver parcels on time, and take seriously any instance where a customer doesn’t receive an item on time and work with them to make it right.”