BT and Sky TV subscribers will gain access to the other providers’ channels and content without the need for extra subscriptions.
The deal will make Sky’s NOW TV service available on all BT set-top boxes, giving BT the ability to directly sell subscriptions to its customers. This means that BT TV customers will be given access to all of Sky’s premium entertainment content such as Sky Sports, Sky Cinema, and Sky Atlantic via NOW TV, Sky’s on-demand streaming service.
In addition, Sky customers will be able to buy BT Sport channels directly from Sky. This means that Sky customers will be able to access all the major sports channels showing Premier League, UEFA Champions League and Europa League through one subscription.
Sky says it expects the full rollout of these services from early 2019. But there is no indication as to how this might affect prices for customers.
Moneywise has approached BT and Sky for comment on possible price changes. BT says it won’t be making any announcements on pricing until nearer the time. A Sky spokesperson says it will prove a lot simpler for their customers to access BT products because of the deal, but again has no detail on potential changes to pricing of subscriptions at this time.
‘This is the next logical step for our TV and content strategy’
Gavin Patterson, chief executive of BT, says: “This is an important day for BT and for our customers, who will be able to enjoy a whole range of Sky’s sport and entertainment programming on their BT TV boxes.
“This is the next logical step for our TV and content strategy. Having built up an outstanding portfolio of exclusive sports rights and a loyal base of customers, we feel that now is the right time to broaden the ways in which we distribute BT Sport.
“This agreement fits with our strategic goal of being the best provider in the UK of converged network services, and adding NOW TV boosts our growing roster of outstanding content from the likes of Netflix, great pay channels like AMC and all the major catch-up services.”
Jeremy Darroch, Group chief executive officer at Sky adds: “This is great news for Sky customers who will be able to access all matches on Sky and BT channels from the Premier League, UEFA Champions League and Europa League directly with a single Sky TV subscription and with the great customer service that we provide.
“UK consumers will have even more ways to watch great Sky entertainment content with our leading portfolio of channels – Sky Atlantic, Sky One and Sky Living – available on all major Pay-TV platforms for the first time.
“This is all part of our stated strategy to enhance our customer offering, to broaden our appeal and to open up new revenue streams for our business.”