Tickets for up to a quarter of popular events end up on secondary ticketing sites

21 July 2017

As many as a quarter of tickets to popular music, theatre, and sporting events have ended up on secondary ticketing websites, according to an investigation by Which?.

The consumer group monitored tickets for 65 events on the four main resale websites (GetMeIn, Seatwave, StubHub, and Viagogo). It found that many appear on secondary websites as soon as the event goes on sale, leaving consumers having to pay inflated costs.

Specific examples Which? found are as follows:

  • More than a quarter of tickets (26%) for comedian Jack Whitehall’s upcoming Eventim Apollo show ended up on four secondary sites.
  • 17% of tickets for Lady Gaga at the O2 Arena in London ended up on secondary websites.
  • 15% of tickets for the first night of the BBC Proms at the Royal Albert Hall were listed for sale on secondary sites. These tickets originally cost £38 but were found to have a mark-up of 279% on StubHub (£144) and 300% on GetMeIn (£152).

Which? also says the way tickets are re-sold makes it difficult for consumers to make an informed decision about what they are buying. Problems consumers told Which? they had faced when purchasing tickets on secondary sites were paying more than face value (72%) and hidden fees (46%), while one in 10 (10%) said the seat or area wasn’t as described.

Alex Neill, managing director of home products and services at Which?, says: “There needs to be more transparency within the secondary ticketing industry and the competition authorities must take strong action against those who aren’t playing by the rules.”

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