eBay set to launch price match guarantee

14 July 2017
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Shoppers searching for good value online could be in for a treat as e-tailer eBay is set to launch a new price matching service for over 20,000 products.

Launching later this month – there was no confirmed date at the time of writing  – the price match scheme will see the online auction website guarantee to match prices on items included in its ‘Deals Programme’ at six major retailers’ web outlets.

These retailers are as follows:

  • Amazon
  • Currys
  • John Lewis
  • Argos
  • Tesco
  • Asda

Shoppers who find the same item for a better price must contact eBay customer services which will issue a coupon for the difference, once it has been verified. This can then be used towards the purchase of the item on eBay’s site.

In the event a shopper returns an item, they will be refunded the listing price minus the voucher value and any other discounts.

Currently, 87% of the goods sold on eBay are for a fixed price, which belies the retail giant’s image as primarily an auction site.

Rob Hattrell, vice president of eBay in the UK comments: “Our eBay Deals Programme has grown exponentially since its launch in 2009 and is now a firm favourite with the millions of customers who regularly shop on eBay.

“We are confident in the strength of our deals already. But we’re giving our customers that confidence by also matching the price of our competitors.”

Watch out for the small print

The new price matching service does, however, come with a selection of caveats in the terms and conditions which we’ve outlined below.  

  • eBay will only price match the six retailers’ online prices – not their in-store offerings.
  • The price difference coupon eBay issues must be used within 24 hours and if it expires, eBay won’t reissue one for the same product.
  • The item must be included in the list of 20,000 products in eBay’s Deals Programme, and must be in stock on both eBay and the competitors’ website.
  • The difference in price cannot exceed £500 or 50% of the item’s price on a competitor’s website.
  • The price matching won’t be in effect during two of the UK’s busiest shopping weeks, around Black Friday and Cyber Monday.

But unlike other online retailers, such as Amazon, which primarily runs deals for its Prime members only, eBay stresses that its price match scheme is open to everyone, with no membership requirements. 

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