Home buyers want a good broadband connection

7 June 2017

A good broadband connection is becoming increasingly important to house buyers, according to new research by GoCompare.

While living in a good neighbourhood was ranked the top priority by two thirds (66%) of the 2,000 Brits polled, 43% want a good, reliable broadband connection that was strong enough to stream TV and films. This is closely followed by a reliable and clear mobile phone signal (42%) and superfast broadband (39%).

The survey found that after a good neighbourhood, 59% want to live in an area with a low crime rate, while being close to local shops (51%) and a good GP or dentist (44%) are also important.

Surprisingly, having good broadband connection and mobile phone signal is ranked higher than living close to a bus, Tube or tram stop (31%) or being near a good school (14%).

A quarter (26%) of those polled say that good access to recreation facilities or nature was desirable, while 14% would like to be near a good pub. 


RankMost desirable home location/facilities%
1A good area or neighbourhood66
2An area with a low crime rate 59
3Good proximity to local shops51
4Near a good GP or dentist surgery44
5A good, reliable broadband connection sufficiently strong to stream TV and films43
6Reliable and clear mobile phone signal42
7Superfast broadband39
8A landline telephone 33
9Bus, tram or underground stop nearby 31
10Satellite TV27


‘Location is key, but not the only consideration’

Commenting on the survey, Ben Wilson of GoCompare Home Insurance says: “Location will always be a key factor for homebuyers. After all, while you can improve a property – you can’t move it. But it is too simple these days to say that it is the only consideration. Homeowners also expect to be connected in a way that wasn’t envisaged even 10 years ago. They will want to know about the transport infrastructure and communications as much as the schools, shops and amenities.”

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