A good broadband connection is becoming increasingly important to house buyers, according to new research by GoCompare.
While living in a good neighbourhood was ranked the top priority by two thirds (66%) of the 2,000 Brits polled, 43% want a good, reliable broadband connection that was strong enough to stream TV and films. This is closely followed by a reliable and clear mobile phone signal (42%) and superfast broadband (39%).
The survey found that after a good neighbourhood, 59% want to live in an area with a low crime rate, while being close to local shops (51%) and a good GP or dentist (44%) are also important.
Surprisingly, having good broadband connection and mobile phone signal is ranked higher than living close to a bus, Tube or tram stop (31%) or being near a good school (14%).
A quarter (26%) of those polled say that good access to recreation facilities or nature was desirable, while 14% would like to be near a good pub.
|Rank||Most desirable home location/facilities||%|
|1||A good area or neighbourhood||66|
|2||An area with a low crime rate||59|
|3||Good proximity to local shops||51|
|4||Near a good GP or dentist surgery||44|
|5||A good, reliable broadband connection sufficiently strong to stream TV and films||43|
|6||Reliable and clear mobile phone signal||42|
|8||A landline telephone||33|
|9||Bus, tram or underground stop nearby||31|
‘Location is key, but not the only consideration’
Commenting on the survey, Ben Wilson of GoCompare Home Insurance says: “Location will always be a key factor for homebuyers. After all, while you can improve a property – you can’t move it. But it is too simple these days to say that it is the only consideration. Homeowners also expect to be connected in a way that wasn’t envisaged even 10 years ago. They will want to know about the transport infrastructure and communications as much as the schools, shops and amenities.”