Sky customers warned of future price hikes

13 January 2017

Sky customers are being warned to expect an increase to their line rental charges in March this year.

Although Sky would not confirm details of any future price rises to Moneywise, small print in a newspaper advert spotted by This Is Money states that Sky’s line rental prices will increase on 1 March 2017.

Sky says it’s the company’s policy to always inform customers first of any changes to its pricing.  A Sky spokesperson told us: “Whenever we review our pricing we work hard to keep any rises to a minimum. Any time we do introduce changes, we contact the relevant customers in advance to let them know.”


Rules set by telecoms regulator, Ofcom, stipulate that providers must give customers one month’s notice of any mid contract price changes. They must also allow affected customers to cancel their contract without penalty.

Broadband providers in the UK typically increase prices once a year. In 2016, Virgin Media increased the price of its broadband by £2.99 per month while BT raised its standard broadband prices by £2. Sky last raised its line rental fees in December 2015, upping them by £1 per month.   

Earlier this month Talk Talk launched a range of new broadband packages, which guarantee no mid-contract price hikes. Customers can sign up for 12-, 18- or 24-month contracts, but you will pay more compared to similar deals elsewhere. 

Digital TV prices on the up

The news comes as recent research from digital TV channel provider, FreeSat, found that the cost of Sky’s most popular TV packages have risen four times faster than wage growth over the last four years and twice as fast as UK rail fares over the last seven years.

It adds that 42% of pay TV customers say they feel they are being taken advantage of and 45% said that the reasons given for price increases were not always clear. But while 42% said they were not happy with their current deal, one in 10 (10%) said it was too much hassle to switch to a better deal.

Freesat spokesperson Jennifer Elworthy says: “The cost of pay TV is becoming increasingly unaffordable, leaving wage growth a long way behind. Our research has found that 99% of the most watched shows of Sky customers are available on free-to-air.”

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