Funny money: Toblerone shrunk as weak pound piles on pressure

Tom Wilson
8 November 2016
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Chocolate fans will be disappointed to hear that chocolatier Mondelez has taken the knife to another of its iconic brands, scooping 10% of the chocolate from two of its Toblerone bars.

The 400g and 170g Swiss chocolate bars have been reduced to 360g and 150g respectively, which Mondelez says was chosen over a price hike.

In a statement on the company’s Facebook page, it says: “Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. We always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients.

“We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK.”

Only last month Mondelez cut the size of Terry’s Chocolate Oranges by 10% from 175g to 157g.

Fans have reacted badly to the news that Toblerones, the “only sweeties that can hurt you,” in the words of Billy Connolly, will shrink. Some were particularly outraged that the global food manufacturer will reduce the number of triangles in a bar.

One user, Alex Barrett posted in reply on Facebook: “[Will you] change your cover photo for this page to a picture of the new bar? I suspect not because you know full well it looks wrong, it's not aesthetically pleasing, and it no longer looks like a premium product.”

George Johnson meanwhile, suggested an alternative for chocolate lovers who aren’t happy with the design change: “It's a shame and I love Toblerone and I'll probably keep buying it but a certain German supermarket chain that starts with an "A" sells a clone that, to my knowledge, has not been reduced in size or changed to include silly gaps... game on!”

At the time of writing, the Aldi Choceur Swiss Chocolate Bar cost 89p for 100g, while you could buy a 150g Toblerone for £1 at Tesco (which works out as 67p per 100g).

Comments

In reply to by anonymous_stub (not verified)

I would also highly recommend the Aldi Choceur Swiss Chocolate Bars both for price and flavour. There are a range of Chocuer bars, with my personal favorite being the Dark Chocolate with 45% cocoa solids.

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