First Direct named Most Trusted Financial Provider of 2015

Published by Laura Whitcombe on 11 June 2015.
Last updated on 16 June 2015

First Direct has been voted Most Trusted Financial Provider by the biggest survey of financial services customers in Britain.
Moneywise revealed the winners of its 2015 Customer Service Awards – in which over 30,000 people voted - at a glittering ceremony in London's West End on 11 June 2015.
This is the fifth time HSBC’s internet and phone-based bank has won the top award since the annual Moneywise Customer Service Awards began in 2009.
The bank, which also took top spot last year, garnered lavish praise from customers who voted in this year’s poll.
One customer told us that First Direct “has a very good reputation and brilliant customer service”, while another praised it for having “staff who genuinely appear to care and are unfailingly helpful and courteous”.
“They are more focused on the customer and not just profits”, while another said: The simple act of putting the customer before an automated system is incredibly powerful and naturally builds an increased level of trust.”
Other big winners on the night included: Santander, which was voted Most Trusted Mainstream Bank; Metro Bank, which was voted Most Trusted Challenger Bank: and NFU Mutual, which was voted Most Trusted Insurer.
Barclays won the award for Best Current Account Mobile App, the first time Moneywise has included an award for apps in the ceremony’s history.
SEE HOW CUSTOMERS RATED THE COMPANIES THEY TRUST HERE
Here’s the full list of winners - they are the companies that are most trusted by the public, consistently delivering the best in customer service.
BEST CURRENT ACCOUNT FOR CALL CENTRE SERVICE
Winner: First Direct
Highly commended: Metro Bank
BEST CURRENT ACCOUNT FOR BRANCH SERVICE
Winner: Metro Bank
Highly commended: Coventry Building Society
BEST CURRENT ACCOUNT MOBILE APP
Winner: Barclays
Highly commended: Royal Bank of Scotland
MOST TRUSTED CURRENT ACCOUNT
Winner: Metro Bank
Highly commended: Coventry Building Society
MOST TRUSTED MORTGAGE PROVIDER
Winner: First Direct
Highly commended: Nationwide Building Society
MOST TRUSTED PERSONAL LOAN PROVIDER
Winner: Zopa
Highly commended: Lending Works
BEST CREDIT CARD FOR REWARDS
Winner: John Lewis
Highly commended: Santander
MOST TRUSTED CREDIT CARD PROVIDER
Winner: First Direct
Highly commended: John Lewis
MOST TRUSTED INSURANCE COMPARISON WEBSITE
Winner: Topcashback
Highly commended: Quidco
MOST TRUSTED HOME INSURANCE PROVIDER
Winner: NFU Mutual
Highly commended: LV=
MOST TRUSTED CAR INSURANCE PROVIDER
Winner: CSIS
Highly commended: LV=
MOST TRUSTED TRAVEL INSURANCE PROVIDER
Winner: LV=
Highly commended: First Direct
MOST TRUSTED PET INSURANCE PROVIDER
Winner: Animal Friends
Highly commended: LV=
MOST TRUSTED LIFE INSURANCE PROVIDER
Winner: LV=
Highly commended: AIG Life (formerly Ageas)
MOST TRUSTED HEALTH INSURANCE PROVIDER
Winner: Benenden Health
Highly commended: Simplyhealth
MOST TRUSTED CASH ISA PROVIDER
Winner: Coventry Building Society
Highly commended: Skipton Building Society
MOST TRUSTED SAVINGS ACCOUNT PROVIDER
Winner: Coventry Building Society
Highly commended: First Direct
MOST TRUSTED P2P PLATFORM FOR INVESTING
Winner: RateSetter
Highly commended: Zopa
MOST TRUSTED INSURER
Winner: NFU Mutual
Highly commended: LV=
MOST TRUSTED CHALLENGER BANK
Winner: Metro Bank
Highly commended: M&S Bank
MOST TRUSTED MAINSTREAM BANK
Winner: Santander
Highly commended: NatWest
MOST TRUSTED FINANCIAL PROVIDER
Winner: First Direct
Highly commended: Coventry Building Society

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