First Direct named Most Trusted Financial Provider of 2015

11 June 2015
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First Direct has been voted Most Trusted Financial Provider by the biggest survey of financial services customers in Britain. Moneywise revealed the winners of its 2015 Customer Service Awards – in which over 30,000 people voted - at a glittering ceremony in London's West End on 11 June 2015. This is the fifth time HSBC’s internet and phone-based bank has won the top award since the annual Moneywise Customer Service Awards began in 2009. The bank, which also took top spot last year, garnered lavish praise from customers who voted in this year’s poll. One customer told us that First Direct “has a very good reputation and brilliant customer service”, while another praised it for having “staff who genuinely appear to care and are unfailingly helpful and courteous”. “They are more focused on the customer and not just profits”, while another said: The simple act of putting the customer before an automated system is incredibly powerful and naturally builds an increased level of trust.” Other big winners on the night included: Santander, which was voted Most Trusted Mainstream Bank; Metro Bank, which was voted Most Trusted Challenger Bank: and NFU Mutual, which was voted Most Trusted Insurer. Barclays won the award for Best Current Account Mobile App, the first time Moneywise has included an award for apps in the ceremony’s history.SEE HOW CUSTOMERS RATED THE COMPANIES THEY TRUST HERE Here’s the full list of winners - they are the companies that are most trusted by the public, consistently delivering the best in customer service. BEST CURRENT ACCOUNT FOR CALL CENTRE SERVICE Winner: First Direct Highly commended: Metro Bank BEST CURRENT ACCOUNT FOR BRANCH SERVICE Winner: Metro Bank Highly commended: Coventry Building Society BEST CURRENT ACCOUNT MOBILE APP Winner: Barclays Highly commended: Royal Bank of Scotland MOST TRUSTED CURRENT ACCOUNT Winner: Metro Bank Highly commended: Coventry Building Society MOST TRUSTED MORTGAGE PROVIDER Winner: First Direct Highly commended: Nationwide Building Society MOST TRUSTED PERSONAL LOAN PROVIDER Winner: Zopa Highly commended: Lending Works BEST CREDIT CARD FOR REWARDS Winner: John Lewis Highly commended: Santander MOST TRUSTED CREDIT CARD PROVIDER Winner: First Direct Highly commended: John Lewis MOST TRUSTED INSURANCE COMPARISON WEBSITE Winner: Topcashback Highly commended: Quidco MOST TRUSTED HOME INSURANCE PROVIDER Winner: NFU Mutual Highly commended: LV= MOST TRUSTED CAR INSURANCE PROVIDER Winner: CSIS Highly commended: LV= MOST TRUSTED TRAVEL INSURANCE PROVIDER Winner: LV= Highly commended: First Direct MOST TRUSTED PET INSURANCE PROVIDER Winner: Animal Friends Highly commended: LV= MOST TRUSTED LIFE INSURANCE PROVIDER Winner: LV= Highly commended: AIG Life (formerly Ageas) MOST TRUSTED HEALTH INSURANCE PROVIDER Winner: Benenden Health Highly commended: Simplyhealth MOST TRUSTED CASH ISA PROVIDER Winner: Coventry Building Society Highly commended: Skipton Building Society MOST TRUSTED SAVINGS ACCOUNT PROVIDER Winner: Coventry Building Society Highly commended: First Direct MOST TRUSTED P2P PLATFORM FOR INVESTING Winner: RateSetter Highly commended: Zopa MOST TRUSTED INSURER Winner: NFU Mutual Highly commended: LV= MOST TRUSTED CHALLENGER BANK Winner: Metro Bank Highly commended: M&S Bank MOST TRUSTED MAINSTREAM BANK Winner: Santander Highly commended: NatWest MOST TRUSTED FINANCIAL PROVIDER Winner: First Direct Highly commended: Coventry Building Society

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