EastEnders wins Soapland house price battle

24 November 2014

Despite a scarily high crime rate, residents of Albert Square have enjoyed a 437% rise in house prices over the past 20 years.

Average property prices around the location where TV soap EastEnders is set have outperformed Greater London as a whole, where the average was just 344%.

In fact, the EastEnders have seen their house prices rise most across all of Soapland, according to research from Halifax.

That said, the rest of them aren't doing too badly either. House prices where Coronation Street is based in Manchester have risen by 204% in the past 20 years. Emmerdale's property market followed closely behind with growth of 198% and Hollyoaks' saw an uplift of 193%.

However, Coronation Street and EastEnders “remain significantly below their regional averages”, said Halifax. EastEnd prices are more than £60,000 below the London average.

Halifax also analysed what has happened to prices in areas home to a few more of the nation's favourite TV shows over the past five years. The residents of The Only Way is Essex have seen house prices rise by 36% (‘reem' we know), while prices near where Midsomer Murders is based have gone up by 35%.

Meanwhile, house prices near where Game of Thrones is filmed in Northern Ireland have fallen faster than Ned Stark's head (by 25%), and those near where Shameless is set in Manchester decreased by 1%.

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Martin Ellis, housing economist at Halifax, said: "The UK's longest running soaps have made the areas where they are based famous; however this doesn't always translate to high house prices. Average house prices in the locations around the settings of some of the UK's most popular TV series and films have performed well in the past 20 years, but this doesn't always mean they are now more expensive than surrounding areas.

"While you may pay a premium to live around Emmerdale or Hollyoaks, average prices in the locations around where EastEnders and Coronation Street are based are still below the regional average."


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