A new broadband service that allows users to browse the internet without the need for a landline has been launched.
Relish promises to offer 4G fibre-fast broadband up to 65Mbps for customers living in central London from just £20 a month, with customers able to choose a monthly or yearly contract.
With the yearly contract, Relish will throw in the router for free, while if you sign-up for the monthly plan, you'll pay £50 for the device.
While the service is only available in some parts of the capital to start with, the company plans to roll out nationally in the future.
The move could offer a viable alternative to broadband deals that require customers to have a landline.
It could also do away with the wait for installation that thousands, if not millions, of customers who don't use landline for anything other than broadband currently endure.
Earlier this year, Broadbandchoices.co.uk found that 37% of people would get rid of their landline if they didn't need it for their broadband services.
Dominic Baliszewski, telecoms expert at broadbandchoices.co.uk, said: "Relish has a unique approach to providing home broadband, with very rapid set up being the key benefit here.
"With normal broadband taking anything between three and 14 days to be set up, the prospect of just buying a router and plugging it in the next day is going to be very attractive to many people."
He added: "On top of this, Relish offers the convenience of either one-month or 12-month contracts, and customers can take their connection with them if they move home, as long as they are moving within the coverage area."
However, he said that while the offer will be tempting to customers, they won't necessarily save money by cutting out line rental. For example, Virgin Media has a fixed-line broadband deal that includes line-rental and is £19.99 per month for 12 months and there are many other ADSL (copper wire) broadband deals that cost even less than this – albeit with slower speeds.
Customers will need to make sure they compare their options fully before signing up to anything.