Tesco's £119 Hudl tablet to take on Apple's iPad

Published by Mark King on 23 September 2013.
Last updated on 23 September 2013

HUDL tablet

Tesco is aiming to break into the tablet computer market with the launch of the ultra-cheap Hudl device - costing up to 70% less than comparable Apple iPads.

The Hudl, which comes in four colours (black, blue, red or purple), retails at a competitive £119 and offers a high-definition 7" screen, Wi-Fi, and 16GB storage as standard.

As it runs the latest version of the Android operating system, it also offers access to over a million apps on the Google Play store. However, unlike the more expensive iPads, the Hudl will not allow users to access the internet on–the-go using 3G.

Tesco said it designed and built the tablet from scratch, "tailoring it around customer needs and ease of use". It has bundled in Tesco's own range of digital services, including blinkbox movies and TV, as well as Clubcard TV (a free movie and TV service for Clubcard holders), banking and shopping services for groceries, clothing, homeware and more.

The tablet will be available to buy from 30 September, with Tesco Clubcard holders able to buy it cheaper using Tesco's voucher exchange programme - Clubcard Boost. The supermarket says many Clubcard customers will be able to buy it for less than £100.

Tesco chief executive Philip Clarke said: "Hudl is a colourful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it's convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.

"Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few."

So how does it compare to Apple's iPad range?

Hudl retails at £119 for 16GB (though this can be expanded to 48GB with microSC dards, compared to £269 for the 16GB Apple iPad mini or £329 for the iPad 2 and £399 for the iPad with Retina display.

In short, this makes the Hudl 56% cheaper than Apple's cheapest 16GB, Wi-Fi-only iPad and 70% cheaper than the most expensive comparable iPad.

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