Asda to cut fuel prices today

15 April 2013

Asda has announced a trail-blazing national cap on the cost of fuel across the supermarket's 217 petrol stations, which could save motorists hundreds of pounds.

The new cap means from today, any driver filling up at an Asda forecourt will pay no more than 133.7p per litre on unleaded and 137.7p per litre on diesel. In March, the national average cost of the price of unleaded was 139.9p, according to the AA, and 146.4p per litre for diesel.

Andy Peake, petrol director at the supermarket, said the cap – the first of its kind – is to stop the postcode lottery motorists face across the country for fuel prices, accounting for as much as a 6p per litre regional difference.

Encouraging reception

George Charles, marketing director of discount website, said: "Fuel prices are often a source of frustration and annoyance, as many people regard it as an unavoidable expense. So any retailer that appears to help out the average motorist is going to get an encouraging reception.

"The fact that the majority of supermarkets operate a postcode lottery when it comes to pricing only serves to increase bitterness amongst consumers."

Savvy motorists can also check how much they will save on fuel by using independent price checker website


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