Virgin is to become the first phone operator to offer its customers free calls from home phones to Virgin mobiles.
More than four million new and existing Virgin home phone customers with unlimited packages will be able to call anyone with a Virgin mobile phone without charge from 1 April.
Virgin says that over £1.6 billion is spent on calls from fixed line to mobiles each year in the UK. The new initiative will be added to the unlimited voice calls to UK landlines already included in packages.
Calls to Virgin mobiles will be free for 60 minutes, but callers can hang up and redial to continue chatting without charge.
Graeme Oxby, executive director of mobile and telephony at Virgin Media, says: “At a time when other providers seem keen on giving their customers less from their phone service, we are extremely proud to be leading the way in this field, being the first to offer free home phone to mobile calls.”
Prices range from £11.99 a month for free weekend calls to £19.94 for unlimited calls.
Mike Wilson, manager of mobiles and broadband at moneysupermarket.com, says could save households £130 a year.
"For Brits who currently have separate providers for TV, landline and broadband, the offer of free landline calls to Virgin mobiles is a good incentive to bundle your services to a Virgin package - providing you have the need to make calls to Virgin mobiles,” he adds.