first direct

first direct is a consistent performer in the Moneywise Customer Service awards survey. 

Savings Accounts

NameHeadline Interest Rate
Cash ISA Ex/C0.85 % AER
Bonus Savings Account Ex/C0.6 % AER
Savings Account Ex/C0.15 % AER
Fixed Rate Savings Ex/C0.7 % AER
Regular Saver Ex/C5 % AER

Current Accounts

Credit Cards

NameRepresentative APRAnnual Fee
Credit Card18.9
Gold Credit Card16.9


NameMinimum / Maximum AmountMinimum / Maximum APR
Personal Loan Ex/C£ 1,000 to £ 50,0003.3 % to 18.9 %

Provider awards


  • Trusted Savings & Cash ISA Provider


  • Trusted Credit Card Provider
  • Trusted Current Account Provider
  • Trusted Mortgage Provider
  • Trusted Savings & Cash ISA Provider
  • Trusted Loans Provider
  • Most Trusted Mortgages Provider

Complaints handling