Home Finances Awards 2017: Best supermarkets for value, produce and online delivery

19 October 2017

Do you want to know which supermarket offers the best online delivery service? Find out which household names came top in this year's awards.

To view the full list of categories see the Home Finances Awards page.

There are hundreds of firms fighting to sell you gas, electricity, water, broadband, mobile phone contracts and TV packages. Meanwhile, competition between supermarkets is as fierce as ever as discount shops continue to increase their market share.

The Moneywise Home Finances Awards help consumers make an informed choice in all these areas, and for the first time highlight the best travel and takeaway booking services in the UK.

The awards are based on the Moneywise Home Finances Survey, in which almost 5,000 readers name their favourite companies and highlight which firms offer the best value for money.

Thank you to everyone who contributed to our survey. 

Food inflation is becoming a bigger issue for families as the cost of shopping is rising quickly. Data from the Office for National Statistics shows that food costs increased by 2.1% in the year to August 2017.

This can be seen in more ways than one. As well as raising prices on many items, big brands are increasingly reducing their pack sizes in order to maintain profits. This is called ‘shrinkflation’ and means consumers are getting less for their cash.

In the past year, we have seen McVities reduce the number of Jaffa Cakes in a pack from 12 to 10 and Toblerone shrink the size of its chocolate bars.

Shopping habits are also changing, as people prefer to do several smaller shops rather than a larger weekly shop. There is also the rise of the discount supermarket to consider as Aldi and Lidl challenge the big players for market share.

In our survey, Sainsbury’s scoops the award for best supermarket, knocking Tesco into second place. Service is the key reason customers pick Sainsbury’s above all its rivals, as well as its popular Nectar rewards scheme.

One reader praises Sainsbury’s as a good all-rounder: “Of the supermarkets I frequently use, Sainsbury’s wins on a combination of shopping experience, quality and price.”

Aldi trumps Lidl in the battle of the discounters, although both score incredibly highly among readers.

One reader says: “Aldi has excellent and helpful staff. It only has a small range, so you don’t spend an age choosing what to buy, and there’s little temptation to spend more to try the ‘premium’ brands. Overall, it’s a great place to shop.”

Shoppers are flocking to both brands, and research from consumer panel Kantar Worldpanel shows Aldi’s market share of the UK grocery market reached 6.9% in the third quarter of 2017, compared to 5.8% two years ago.

During the same period, Lidl also performed strongly, growing its business from 4.2% to 5.3% of the overall market.

While price is important, the freshness of a supermarket’s food is also crucial to consumers. Our readers say Marks & Spencer has the best produce around, pushing last year’s winner, Waitrose, into second place.

“Although M&S is more expensive, the quality is superior to other supermarkets,” comments one voter.

Waitrose, however, takes home the award for best online supermarket. It outscores the rest of the competition, ahead of our runner-up Tesco. Despite not being available across the whole country, readers praise the variety and quality of its products available for home delivery.

“Waitrose offers excellent customer service, its products are excellent value and it has a good range,” says one.

To see more of this year’s winners visit the Moneywise Home Finances Awards page

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