Avoid the supermarket rip offs

Excellent video and very informative

Nothing new in this video. This has been going on for years and like a previous commentator said they are not rip offs just crafty marketing tactics.

the most important thing to do is to check price per unit on shelf talkers, especially on "economy packs" and "refills"
it is often the case where 2 small packs is actually cheaper than 1 large pack

Thanks for the informative video - I consider myself a fairly savvy shopper but hadn't heard of either of the 2 websites you mentioned.

top tip DO NOT TAKE THE WIFE..

I agree with others. This video was not about rip offs.
A rip off is where 2 identical items are banded as 1, sold as 2 for the price of 1, and when you go around the corner of the aisle and you find the single item priced at LESS than half the price of the 2 for 1 "bargain" offe.r

can we consumers sue them over this, as its psychological war-fare!!!!

send your granny round. I have a trick to show her, involving eggs.

Some excellent ideas for saving money.

But as others have already said there is nothing in here suggesting "Rip-off" beyond the very misleading title.

 
Nothing new here for me but wanted to add some tips off my own:
 
Beware when buying the three for two offers where there is a significant range of prices. If you buy, say, three at £5 and another three at £1 you will only get £2 off and end up paying in this case, £16. Make two separate purchases (at self check-out if you prefer) putting the three £5 items through - paying - then putting the other three £1 items through and you'll save £6. Remember that it is the cheapest of the three items that is free.
 
Download the moneysupermarket app (assuming you have a smartphone) and scan items instore (or at home if you have the item). You will then be shown the cheapest offering at Asda, Tesco,Sainsbury and Ocado.
 
Always look at the price per kilo on bagged and loose fruit and veg. I don't mean bagged versus loose necessarily; (check out the current prices per kg on bagged new potatoes in Tesco, for an example).  And don't always assume that those end of aisle promos are cheaper than the rest. I regularly save a small fortune by doing this as there is often a huge difference in price. Finally, don't turn your nose up at 'market value'/'basic' fruit and veg. It is often equal if not superior to its posher equivalents
 
Hope this helps someone.
 
 

Always check the price per weight on the shelf edge display and the calculate the price per weight for the article if it is on offer.  The shelf edge price is usually higher!
Shopping is a nightmare unless you are a mathematician.  It is often interesting to compare prices between Calais and UK.  Morrisons sell 1x 3 litre box of Namaqua red wine for £16.96 but the same product and size is on sale in the Calais Wine Supermarket for £6.02 and if you spend a minimum sum, they provide free channel crossing.
 Finally, up to date example is for Soy sauce at Morrisons. An offer for 2 x 150ml bottles is cheaper than the 250ml bottle by 9p.
This isn't sales, it is robbery and all supermarkets do it!  The public does't have the time to stand and calculate the price for each item but it certainly saves money, so I would emphasise the need to check your till slips as despite advising the store that they are charging incorrectly against displayed price, 48hrs later they have still not corrected it  And as you might expect it is in the store's favour.