Revealed: Best current account for UK customers

Halifax branch

The Halifax Reward Current Account has been named the most popular among people looking at ‘personalised’ best buy tables from

Almost a fifth (19%) of people using its ‘midata’ service – which is government backed and compares current accounts based on consumers’ actual usage habits – chose the Halifax Reward Account.

The Yorkshire Bank Direct account was the second most popular, chosen by 17% of users, and 10% of people chose the TSB Classic Plus Account.

Santander’s 123 account was the fourth most popular, though the account may become less attractive when its fees increase in January.

These top accounts contrast with traditional best buy tables, which compare current accounts on product features, but can’t take factors such as overdraft usage or ‘hidden fees’ into account.

Nationwide’s FlexDirect Account, the TSB Classic Plus Account and Barclay’s Cash Card account are the most popular products for people browsing traditional best buy tables, according to GoCompare; but of these, only TSB features in top products for people who choose based on their own behaviour.

Matt Sanders,’s banking spokesman, said: “Some of the main drivers of current account switching have been the proliferation of incentives, cashback rewards and in-credit interest earnings. These are understandably attractive, and may well be ideal for some people, but they don’t provide a clear picture of the pros and cons of the current account.

“Midata-enabled comparisons lay bare the true benefits and drawbacks of current accounts by attributing a monetary value to each account. Using midata is the only way that people can determine exactly how a new account could benefit them, financially, before they switch.”

How does midata work?
Midata lets you download a file containing all your transactions and charges from your bank, which you can then upload at to get a comparison of the best current accounts for you.

It’s available to customers of RBS, Lloyds, Nationwide, Santander, HSBC, Barclays, Tesco Bank and their subsidiaries.

The datafile you upload stays on your computer, meaning your personal data isn’t shared with GoCompare or anyone else. 

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