'Tech-tastic' Christmas costs parents £243
More than 80% of parents will fork out an average of £243 on electronic gifts for their kids this Christmas, while 16% will spend more than £400.
Topping lists to Santa from under-16s across the land are tablet computers (24% of parents have bought them), video games (17%), smartphones (13%), digital cameras (12%) and e-readers, according to research compiled by uSwitch.
While a quarter (26%) of parents admitted to spending too much money on hi-tech gifts, and 70% limit how long their children can spend using their gadgets, 36% still said they'll increase what they spend on them next year.
However, the research also found that traditional Christmas entertainment hasn't been killed off entirely by gadgets…yet. While a quarter (25%) of families said they'll play computer games together on Christmas day, 52% will still play board games and 31% will play games such as charades.
Ernest Doku, telecoms expert at uSwitch.com, says: "Many families are preparing for a tech-tastic Christmas this year, with many kids demanding the latest gadgets whatever their age. This will mean that the pressure is on to juggle Christmas wish lists with household budgets.
"However, despite some tablets costing upwards of £350, the advent of many cheaper versions – from high street retailers Argos and Tesco, as well as Google's bargain priced Nexus tablet – may be the solution for parents looking to keep both their kids and their bank managers happy."
He added: "Some Christmas lists may seem unreasonable and make for expensive reading, but a little bit of savvy shopping could help parents enjoy a peaceful Christmas – as well as a debt-free New Year."