Barclays to open outlets in Asda stores
Barclays is to open bank branches inside Asda supermarkets, in a trial move beginning in February 2014.
Its plan is to make everyday banking services "more flexible and accessible", with the branches open seven days a week, during Asda opening hours.
The bank is to trial four branches, with the first open from 8am to 10pm (and 10.30am to 4.30pm on Sundays) at the Asda store in Birchwood, Cheshire. The other outlets are: Pudsey in West Yorkshire; North Watford in Hertfordshire; and Broadstairs in East Kent.
If successful, Barclays will expand the pilot scheme to open eight outlets in total by early 2014.
Steve Cooper, head of Barclays Retail and Business Bank, said: "We've spoken to our customers who use our everyday and business banking services in our branches and they've told us their time is precious so would benefit from being able to multi-task, park easily and visit branches with longer opening hours.
"This partnership with Asda means they can do their food shop and bank at the same time, with the opportunity for a new flexible banking experience in a way that's most convenient for our customers."
The new branches will be open to existing and new customers, who will be able to open an account while doing their food shopping.
The Barclays initiative is not the first time a bank has tried introducing services to supermarkets. In October 2011, Co-operative Bank piloted eight bank branches inside Co-operative supermarkets.
Karen Hubbard, executive director for property and multichannel at Asda, said: "Access to banking services is an under-rated but important asset to any community but in many areas, these services just aren't available to families. In partnership with Barclays, we'll trial banking services in our stores for the communities which need it the most."