Goodbye Norwich Union

Need i remind you of the fate of Coco Krispies?
In case you don't remember, Kellogg's thought it would be a fine idea to rebrand Coco Pops as Coco Krispies in 1998 much to the distress of children and adults across the UK - the main reason being the theme tune doesn't work to the lyrics "I'd rather have a bowl of Coco Krispies" !!!
Of course the outcry was so intense that Kellogg's bowed to pressure and brought back Coco Pops. They even managed to make the whole thing into a PR stunt, but asking people to vote for the name they preferred.
The Norwich Union brand is a bit dusty but Aviva doesn't exactly roll off your tongue. Maybe it won't even stick - I bet I,m not the only person who still calls the cleaning product Jif as opposed to its rebranded name Cif.