The 2010 Shortlist - Part 1 - Most Trusted

Most trusted current account provider

• Smile
• Coventry BS
• First Direct
• Co-operative
• Nationwide
• Natwest

Most trusted credit card provider

• First Direct
• John Lewis
• Marks & Spencer
• Tesco
• Nationwide
• American Express

Most trusted mortgage provider

• First Direct
• Coventry BS
• Britannia BS
• Nationwide
• Woolwich
• HSBC

Most trusted savings provider

• First Direct
• Coventry BS
• Nationwide
• ING Direct
• Lloyds TSB
• Egg

Most trusted cash ISA provider

• First Direct
• Halifax
• Lloyds TSB
• Nationwide
• Natwest
• Santander

Most trusted motor insurance provider

• Marks & Spencer
• Saga
• The Co-operative
• LV=
• Sheila’s Wheels
• Zurich

Most trusted home insurance provider

• Saga
• Nationwide
• Castle Cover
• Tesco
• Sheila’s Wheels
• LV=

Most trusted personal loan provider

• Zopa
• First Direct
• Alliance & Leicester/Santander
• Northern Rock
• Halifax
• Lloyds TSB

Most trusted critical illness provider

• BUPA
• Scottish Provident
• Norwich Union/ Aviva
• Scottish Widows
• Friends Provident
• Zurich

Most trusted private medical insurance provider

• Standard Life Healthcare
• Axa PPP
• Norwich Union/ Aviva
• Bupa
• Pru Health

Most trusted income protection provider

• Legal & General
• Liverpool Victoria
• Norwich Union / Aviva
• AXA
• Friends Provident
• Zurich

Most trusted travel insurance provider

• First Direct
• Marks & Spencer
• Saga
• Direct Travel Insurance
• Lloyds TSB
• AXA