Moneywise Consumer Opinion Survey 2014


We want you to tell us which financial services providers offer outstanding customer service and great value for money and those that don't.

We all value customer service, but it’s especially important in the world of financial services. Good customer service breeds trust – and we’re more likely to trust the firms that treat us right.

Now in its sixth year, the survey asks you to vote for the financial providers you rate most highly, based on the customer service experience you’ve had, so we can discover who are Britain’s most trusted companies.  We also want to know which firms are failing consumers.

Thanks for your participation in the sixth annual consumer opinion survey – shortlists and prize draw winners have been announced.  Winners will be announced at a gala event in London on 12th June.


There’s a £1,000 cash prize up for grabs as well as M&S five shopping vouchers of £100 each. Plus, we’re also offering a free copy of Moneywise magazine delivered to your door as a thank you for taking part.

The results of the survey form the basis for our Moneywise Customer Service Awards, which promises to be bigger and better in 2014. So cast your vote now and help us find Britain’s most trusted companies.


What you can win?


Free copy of Moneywise magazine on offer for each participant (first 10,000 participants) £1,000 cash prize for one lucky winner £100 M&S shopping vouchers for five others
magazine £1000 vouchers


What the companies say:


"As a mutual run for the benefit of our members, our customers are at the heart of what we do and their trust is what we value most. After the scandals which have left so many consumers cynical and mistrustful of the financial services industry, securing such a positive vote of public confidence through the Moneywise Consumer Opinion Survey means a great deal to us."

YBS Chris Pilling, Chief Executive

"The Moneywise Customer Service Awards are like a barometer of best service within financial services. Unlike many other awards, these are voted for by real customers who have used the companies themselves. We are especially proud of our previous award wins and hope to maintain our winning streak in 2014!"


"Sainsbury's Bank are supporting the Moneywise Consumer Opinion Survey as we believe in the values of the survey, in that providing strong products with the support of good customer service is what UK consumers are looking for. This survey highlights the companies offering good service above all else."

Sainsbury's Bank


Survey FAQ:


Q: How long does the survey take?

A:  The survey should take between 10 and 20 minutes to complete, depending on how many categories you qualify for.

Q: Who should I vote for?

A:  Vote for the largest of multinationals or the smallest of building societies – doesn’t matter the size or shape of the company provided they are looking after you. As long as a company receives a statistically relevant number of votes they qualify for the awards.

Q: What do you do with the findings?

A: We award those companies who look after their customers by making known the winners in each category. We also make known the worst providers so you know which companies to avoid. We play back some behavioural findings to you so we can all improve how we manage our finances. Findings are also made available to financial companies (should they want it) so they can better understand your frustrations and deal with your issues.

Q:  How and when are the prize winners selected?

A:  Prize winners are selected by a random draw within a month of the competition closing. Everyone who opted in to the prize draw has an equal chance of winning. Only one entry is allowed per e-mail address, and those who aren’t already opted into our newsletters will be added since this is the means by which winners will be announced.

Q:  When will I get my free magazine?

A:  Free magazine requests will be processed once a month, a few weeks before mailing out the latest edition. So you should receive your magazine at latest within two months of voting.



Previous Winners


YBS Most Trusted Financial Provider
Natwest Most Trusted Mainstream Bank
Ratesetter Most Trusted Specialist
Nationwide Most Consistent Financial Provider
Most Improved Bank


Click Here to see others